🌍 Our Mission

At HÄDDEN, we believe pet products should be more than disposable. Our mission is to create beautiful, durable, and sustainable essentials that keep cats happy while elevating the homes they live in.

We’re rethinking the everyday scratcher — turning it into a piece of modern furniture that blends design, function, and care for the planet.

👋 Who We Are

We’re HÄDDEN — a small team of designers and cat lovers based in New York.

Our mission is simple: to create pet products that are beautiful, durable, and sustainable.

We were tired of disposable cardboard scratchers cluttering homes, so we designed something better: the HÄDDEN Cat Scratcher — a piece of modern furniture that keeps cats happy while blending seamlessly into your space.

Pre-Order Now

With pre order perks, you’ll unlock:

20% OFF MSRP ($90 → $69)
Limited spots available!

A SCRATCHER WORTH SHOWING OFF

  • HÄDDEN Cat Scratcher —  VIP Pre-Order
  • HÄDDEN Cat Scratcher —  VIP Pre-Order
  • HÄDDEN Cat Scratcher —  VIP Pre-Order
  • HÄDDEN Cat Scratcher —  VIP Pre-Order
  • HÄDDEN Cat Scratcher —  VIP Pre-Order

HÄDDEN Cat Scratcher — VIP Pre-Order

Regular price

Frequently Asked Questions

Our website pre-order is now open alongside the Kickstarter launch. Ordering directly from our site gives you:

- 20% OFF the retail price (Retail Price $90, Your Pre order price is $69)

We’ve started production shortly after the campaign concludes and will prepare all materials in advance.


Due to a longer-than-expected production timeline, our original shipping estimate has shifted. Kickstarter and website orders are now expected to be delivered on February 2026.


For full details on our production steps, updated timelines, and shipping regions, please visit our Shipping Timeline & Rewards Page.

You can reach our support team anytime through the Contact Us page on our website or by emailing us directly at hadden.nyc@hadden.store.

We’re always happy to help with shipping questions, product concerns, or order updates.

WHÄT OUR EARLY TESTERS SAY