Cat Scratching Rug | Flower
A scratcher that blooms with style.
Add a vibrant pop of nature to your home with the HÄDDEN Bloom Mat. Shaped like a bold red flower, this isn't just a scratching surface—it’s a statement piece that brightens up any room while keeping your cat happy.
Crafted from high-density polyester fiber, it offers a satisfying carpet-like texture that cats love to sink their claws into—saving your actual carpets and sofas from destruction.
Why your cat (and couch) needs this:
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Iconic Bloom Design: The playful Red Flower shape adds a modern, artistic touch to your floors or walls—far better than ugly cardboard.
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Wall-Mount Capable: Features a strong adhesive backing (peel-and-stick). Mount it on walls or cabinets to create an instant vertical scratching post.
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Furniture Hero: Stick it directly onto your sofa’s side panels to distract your cat and protect your upholstery.
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Mess-Free & Durable: Unlike cardboard that shreds easily, this durable polyester material holds up to scratching and is cleaner for your home.
Crafted with carefully selected materials for everyday living, this piece is designed to be both beautiful and practical. To preserve its texture, color, and shape, we recommend gentle care and avoiding harsh treatment or prolonged exposure to direct sunlight.
Spot clean with a soft cloth and mild soap when needed. For a deeper refresh, use gentle hand washing only unless otherwise specified. Let the product air dry completely before use. Avoid high heat, as it may affect the fabric’s texture and structure.
Each piece is individually hand-dyed, giving it a unique character and subtle variation in tone. Slight differences in color and pattern are part of the design and reflect the craftsmanship behind every item.
Do not use bleach or strong chemical cleaners. These may damage the fabric, alter the color, and reduce the lifespan of the material.
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Cat Scratching Rug | Flower
Social & Environmental Responsibility.
When it comes to sustainable fashion, reducing the need to throw and buy again is crucial. Artisans are skilled labourers who work with traditional techniques. These techniques have been around for centuries, passed down from a time when machine made, “disposable” fast fashion did not yet exist. Meaning, artisan hand-crafted garments generally lasts longer, and can also be mended if they experience slight wear and tear.
Recognising the intricacy, patience, and tedious labour that goes into the craft gives us a new perspective on our wardrobe. It was our visits to our artisan partners in India that made us realise how the value of craft is intrinsically interwoven into the lives of Indian culture and society. It taught us that clothes are not merely commodities, easily disposable and replaceable. Clothes that are made with love demands to be cared for with love. While fast fashion disconnects us from the supply chain behind a product, and makes us prone to throwaway without much thought, artisan-made clothes teaches us to treasure what we have, because we are connected to a face, a family, or a culture behind what we wear.
The better you treat your clothing, the longer your clothes will last and look great. In general, we wash clothing much more than we need to. Laundry wastes water and energy, breaks down fabrics, fades colors and releases tiny microplastics into our oceans. It’s impossible to skip the washer all together of course, but it’s good to be conscious of what’s in your laundry basket and skip washing until it’s really needed.